As an analyst with over 20 years of experience, I have dedicated my career to helping businesses navigate the complex landscape of growth and transformation. Recognising the growing need to guide companies in this increasingly difficult space, I started Coded Compass to put my passion for ethical, human-centric practices into action.

Throughout my career, I've had the privilege of guiding over 1,200 businesses through challenging times, including the recent pandemic. As a senior business development officer and analyst, I've witnessed firsthand the transformative power of data-driven insights combined with a genuine understanding of human needs. Whether it was achieving £2 million in cost savings for a public sector organisation or designing future-proof models to improve data accuracy and reduce air pollution, my focus has always been on finding the delicate balance between profitability and ethical responsibility.

What drives me is not just the thrill of solving complex business challenges, but the knowledge that the work we do at Coded Compass can have a tangible, positive impact on the lives of employees, customers, and communities. I'm passionate about incorporating ethical principles into every aspect of our work, from data governance and AI project management to the design of e-learning modules and business intelligence solutions.

As we move towards an increasingly digital future, I believe it is more important than ever to ensure that technology is developed and deployed in a way that enhances, rather than diminishes, the human experience. That's why I'm committed to being a trusted partner to our clients, guiding them through the complexities of growth and transformation while always keeping the greater good in mind.

Whether you're a start-up seeking to establish a solid foundation or an established enterprise looking to drive transformative change, I am here to support you every step of the way. Let's embark on this journey together and create a future where business success and ethical responsibility go hand in hand.